Lydia's Media Blog

Rihanna's music video for the song ''We found love'' shows her living in a poverted area in Ireland. She plays a young girl, showing the struggles faced in everyday life, and how her relationship brings her happiness.

Red Lights by Tiesto and Nobody to love by Sigma are both songs from the dance genre. Their individual music videos show similar conventions in their actions. Both videos have upbeat music, playing in unison to the editing of the video as well as a constant rhythm throughout. Both videos also heavily imply their dance genre, as a main feature of them includes dancers moving along to the music. The representation of gender (particularly women) is shown greatly in these two videos and is politically incorrect in the representation.    The video by Tiesto begins in a lower class American diner, with a tracking shot of a working waitress. This shot most likely uses a hand held camera to give the video a sense of realism, which is carried out throughout the continuity of the video and constructs the narrative performance to look like a 'home video'.  The performance as a narrative itself follows two young women taking a spontaneous journey.  The video uses many close up shots with

Intro to Dance Music : Dance music is music composed specifically to accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement., and has a clear beat to which the audience usually 'move along' to. It originates from Traditional African Music, and was then developed through the Caribbean, into the USA merging into Disco. Disco Music: Disco music is a style of music which emerged in the early 1970's. It came from America's urban nightlife scene, originally formed in housed parties and discothèques. The peak of disco music's popularity was between the years of the mid 1970's to the early 1980's and features reverbed vocals due to this. The rhythm follows a strong 4/4 structure, and consists of a fast tempo and luscious orchestra arrangements. A guitar often drives the song's energy, and will most commonly be with syncopated bass lines. Another feature of Disco music is the escapist lyrics about love and d

Dance music has a range of different conventions in order to fit it into the specific genre, which additionally attracts a certain audience. These conventions include: usually, dance music is pop music remixed to create a new beat inside the original song beat drops are common, and will often follow on from a large build up of rhythm before the initial drop many songs also have an electronic feature, and the artist/band singing the songs are edited to change their sound there is also a gradual tempo, which builds up during the song, and will normally happen once or twice throughout the whole song repetition is also used a lot in dance music, and consists of certain sections of the song being repeated, if not all of it

http://www.khalidofficial.com/ Khalid is   an American singer and songwriter signed to Right Hand Music Group and RCA Records. His music is in the Rhythm and Blues genre, and is best known for his songs ''Young, dumb and broke'' and ''Location''. His songs are aimed at a target audience of young adults and teen agers, but are enjoyed by many people from all different age groups.   Use of Images: When you click onto his official website, the first thing you see is a pop-up promoting his newest album. The link gives an image of the album's front cover, and says ''available now'', followed by the logos of big music players, sellers and apps. The website background can be seen behind the image, but is slightly darker and isn't fully on show. The actual website is simple but attractive, much like the singer's music. A large image of Khalid stood on a beach or dessert is the websites back ground image, and Khalid c

Gucci Bamboo: This advert is for a female Gucci perfume called Bamboo. It shows model Gal Gadot wearing a revealing silver dress, matched with silver jewellery and quite natural make up. The dress is a low-cut one, which shows all of her back, as it makes her look quite vulnerable and 'attractive' to both the female and male eye. It has been used to represent Gadot as an idol for women, as she is young and admirable, so it is hoped that with her presence in the advert, women will see her as someone they might aspire to be and go and buy the perfume. The silver jewellery and natural make up have been used to imply her worth, as silver is expensive and 'rich'. Along with this, the perfume bottle is also silver which relates to the idea of richness and expensive buys, just like the perfume, dress and jewellery.