Ok Go: Representation in Music Video

Ok Go are representing themselves as an outgoing, creative and high-tech band. In each video, they have a new way of showing their style of video. Each one is filled with colour and unique, which emphasises their views and opinions in each song.
The first video is very different to others, as it is a mixture of numerous types of videos. It includes the band dancing in the video, which is a common feature, however they're doing it on treadmills which helps identify them as different.
They're building up their identity as a colourful, bright band.l

1. How are Ok Go representing themselves?

2. What Media Language is present in all three music videos giving them a unique identity? Think about the similarities between each video - Refer to your glossary for Key Terminology.

3. Why do you think they have adopted this representation?

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