1) What makes all of these music videos from the dance music genre? The music's featured on each video are all up-beat and 'hip', which is why 'urban' settings and clothing's have been used throughout the video to create this representation of the 'hip hop/dance genre. A stereo-typical urban area has retro clothing and what is typically known as 'street style', which has been incorporated into both of the videos. 2) Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse: 3) What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance:


- You have positioned your models well and it is clear the clothes are the focus.
ReplyDelete- In terms of lighting Rob is well lit although his face is distorted with shadows.
- I like the continuity of the black colours but there is very little link with the ethical fashion campaign apart from the sun in the logo. Why did you not use the shadow again?
- There is also a lot of empty space and I think the models need to take up more of the frame.
WWW: Clear branding of your clothing with the logo taking up a large percentage of the frame. You have clearly highlighted how your brand relates to fair trade. the images differ yet the continuation between each poster is still visible. Your images are clear and show the clothing well. :)
ReplyDeleteEBI: Lighting could be improved slightly