Research marketing Fair Trade

This is an advert for Ben and Jerry's ice cream. The image shows one of their popular ice cream tubs on the side, and a 'tropical forest' image pouring out. It is trying to show the product as fair trade as much as possible, because it has the image to show the ingredients are all freshly grown and the ice cream is produced fairly. It is particularly focused on the cocoa beans used in the ice cream, as they are the most common source through fair trade.

Here we see the co-op using a poster to show the benefits of fair trade from the different products. For example, they are advertising ''cleaner water in Africa'' for only £3.99, and saying that along with this you get a ''free bottle of wine'', whereas what is actually being purchased by you is the wine, and the money goes towards cleaner water. Each photo shows the products being sold to the buyer and the products going to Africa, like how the banana being sold is also a pencil used in ''better schools''.

This advertisement is from a company that is very common with fair trade products. Oxfam, as it states in the advert, send all their profits around the world to help over come poverty. Any time one of their fair trade products is purchased, the profit Oxfam makes is put towards ending poverty. Unlike the co-op advert, this poster gets straight to the point and tells us exactly what the money, and the company, are doing in their part for fair trade.

Comments

Video Analysis: Burn the Witch- Radiohead

T he British children’s TV series the 'Trumptonshire Trilogy’ inspired the Burn the Witch music video by Radiohead. The video shoes an inspector being given a tour around a small town by the mayor. The town itself seems pretty normal, neat and well under-control, however it soon becomes clear this isn't the case as we are introduced to the local residents. From trying to drown one neighbour, to tying someone else up to a tree, the inspector, and equally the audience, are quickly aware not everything is as perfect as it seems, and that the town's residents are actually violent and dangerous on a day to day basis. We see the end of the video showing the inspector being tricked into a large wooden cage-type figure, which has been similarly seen in the 1973 British horror film 'The Wicker Man'. Once locked inside its 'stomach', it is then set alight by the town's people, from which we assume the inspector is left to die, but are shown otherwise as he is see...

History of Dance Music

Intro to Dance Music : Dance music is music composed specifically to accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement., and has a clear beat to which the audience usually 'move along' to. It originates from Traditional African Music, and was then developed through the Caribbean, into the USA merging into Disco. Disco Music: Disco music is a style of music which emerged in the early 1970's. It came from America's urban nightlife scene, originally formed in housed parties and discothèques. The peak of disco music's popularity was between the years of the mid 1970's to the early 1980's and features reverbed vocals due to this. The rhythm follows a strong 4/4 structure, and consists of a fast tempo and luscious orchestra arrangements. A guitar often drives the song's energy, and will most commonly be with syncopated bass lines. Another feature of Disco music is the escapist lyrics about love and d...

Research: Dance Music Videos

1) What makes all of these music videos from the dance music genre? The music's featured on each video are all up-beat and 'hip', which is why 'urban' settings and clothing's have been used throughout the video to create this representation of the 'hip hop/dance genre. A stereo-typical urban area has retro clothing and what is typically known as 'street style', which has been incorporated into both of the videos. 2) Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse: 3) What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance:

Lydia's Media Blog

Search This Blog