Research marketing Fair Trade



This is an advert for Ben and Jerry's ice cream. The image shows one of their popular ice cream tubs on the side, and a 'tropical forest' image pouring out. It is trying to show the product as fair trade as much as possible, because it has the image to show the ingredients are all freshly grown and the ice cream is produced fairly. It is particularly focused on the cocoa beans used in the ice cream, as they are the most common source through fair trade.

Here we see the co-op using a poster to show the benefits of fair trade from the different products. For example, they are advertising ''cleaner water in Africa'' for only £3.99, and saying that along with this you get a ''free bottle of wine'', whereas what is actually being purchased by you is the wine, and the money goes towards cleaner water. Each photo shows the products being sold to the buyer and the products going to Africa, like how the banana being sold is also a pencil used in ''better schools''.                                                                                                                                                                                                                                                                                                   

This advertisement is from a company that is very common with fair trade products. Oxfam, as it states in the advert, send all their profits around the world to help over come poverty. Any time one of their fair trade products is purchased, the profit Oxfam makes is put towards ending poverty. Unlike the co-op advert, this poster gets straight to the point and tells us exactly what the money, and the company, are doing in their part for fair trade.