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Analysing Posters


The  advert is aimed at a younger audience. We know this because all of the other posters used to focus on an older audience, and it was aimed at a more middle-aged man. The actual audience is more women, or partners of young men, who may see the man in the advert to be attractive and therefore want their partners to have the same aftershave, as like the man is saying although their men can't be him, they can smell like him. The producers are aiming to get the viewers to convince their partners to buy the aftershave, which increases their sales. They try to make out that the smell of a ''man'' is old spice, and that it can increase a person's masculinity almost instantly.

Old Spice clearly see the target audience as women, is that there are diamonds in the man's hands, which stereotypes that ''diamonds are a girl's best friend''.

  • What parts of the poster contribute to engaging that audience?
  • How is the product featured in the advertisement?
  • How do all the parts of the poster campaign work together to sell their product?
  • How is the product represented by the makers of the advertisement?

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