This Lucozade advert want to attract an audience, and to do so they need to get people's attention. They've done this by using a large, bold font, that stands out and is easily noticeable. Not only is it large, and takes up a lot of the advert, but it is also a dark navy which contrasts with the sky-blue background and the black and grey on the model, making it more viewable. The advert itself is simple, and is taken up by about 45% model and 45% text, with the other 10% being the bright-blue background.
The angle of the camera is cleverly positioned to define the model, Gareth Bale, to have strong facial features, to make him visually appealing to the audience. This is another technique used to attract an audience, which advertises the product to a larger, and wider, audience range and therefore to engage them with the advert and the product.
''In a different league'' links to both football and the product being advertised. In the football side of it, Gareth Bale is arguably one of the most current expensive football players around, and so it almost is commenting on his skills. This may have been used as a way to draw in buyers, because they could see he is representing Lucozade, assume he drinks the product, and therefore want to do it too in order to be like him. This especially works as he is, for many viewers and fans, an idol. On the actual product side of ''In a different league'' could suggest that the drink is like no other, and is therefore the drink the audience should buy. By presenting the Lucozade to be new, unique, and different, there is a much higher chance of the target audience, and many others, to buy the product.
Comments
Post a Comment