Close The Loop: Textual Analysis

This shot shows a young black female in a London underground tunnel. The voice over of this clip says ''mix prints'', which is exactly what she is doing. Normally, people say 'don't mix your prints' which is pretty self explanatory and states that more then one different print shouldn't be mixed with others, however the featured outfit includes 4 different clothing items that have a mixture of styles and prints involved. Despite the ''well known rule' of one pattern per outfit, the woman contradicts this as she poses confidently in her outfit.

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Research: Dance Music Videos

1) What makes all of these music videos from the dance music genre? The music's featured on each video are all up-beat and 'hip', which is why 'urban' settings and clothing's have been used throughout the video to create this representation of the 'hip hop/dance genre. A stereo-typical urban area has retro clothing and what is typically known as 'street style', which has been incorporated into both of the videos. 2) Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse: 3) What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance:

Textual Analysis H&M advert

Camera Sound Editing Mise en Scene In the first 30 seconds of the video, the main focus of all of the shots put together it is all about life. The shots all show different

History of Dance Music

Intro to Dance Music : Dance music is music composed specifically to accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement., and has a clear beat to which the audience usually 'move along' to. It originates from Traditional African Music, and was then developed through the Caribbean, into the USA merging into Disco. Disco Music: Disco music is a style of music which emerged in the early 1970's. It came from America's urban nightlife scene, originally formed in housed parties and discothèques. The peak of disco music's popularity was between the years of the mid 1970's to the early 1980's and features reverbed vocals due to this. The rhythm follows a strong 4/4 structure, and consists of a fast tempo and luscious orchestra arrangements. A guitar often drives the song's energy, and will most commonly be with syncopated bass lines. Another feature of Disco music is the escapist lyrics about love and d...

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