The music's featured on each video are all up-beat and 'hip', which is why 'urban' settings and clothing's have been used throughout the video to create this representation of the 'hip hop/dance genre. A stereo-typical urban area has retro clothing and what is typically known as 'street style', which has been incorporated into both of the videos.
2) Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse:
3) What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance:
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