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Showing posts from March, 2018

Video Analysis: Burn the Witch- Radiohead

T he British children’s TV series the 'Trumptonshire Trilogy’ inspired the Burn the Witch music video by Radiohead. The video shoes an inspector being given a tour around a small town by the mayor. The town itself seems pretty normal, neat and well under-control, however it soon becomes clear this isn't the case as we are introduced to the local residents. From trying to drown one neighbour, to tying someone else up to a tree, the inspector, and equally the audience, are quickly aware not everything is as perfect as it seems, and that the town's residents are actually violent and dangerous on a day to day basis. We see the end of the video showing the inspector being tricked into a large wooden cage-type figure, which has been similarly seen in the 1973 British horror film 'The Wicker Man'. Once locked inside its 'stomach', it is then set alight by the town's people, from which we assume the inspector is left to die, but are shown otherwise as he is see

Magazine Analysis: The Big Issue

This big issue cover is from November 2017. It features the well known character Paddington Bear, from the many books, movies and programmes made of him. The image of him has been used as both an advertisement for the new film being released, and as a link to the homeless and immigrants from other countries. being part of our community. The image is set in a snowy, night-time London. Homelessness is a big issue faced in the city of London, and as the film is also set there it has a strong link to both of its messages towards the readers. The Big Issue cover features the 'British icon' Paddington in the snow, and is both paying homage to the popular fiction bear and highlighting the issues of homelessness in London at Christmas time.  The background shows us that it is in London, as we can see city buildings and, the most obvious clue, Big Ben's famous clock tower. Just behind Paddington, we can also see the Thames to the right of the image, which once again adds p

Research: Dance Music Videos

  1) What makes all of these music videos from the dance music genre? The music's featured on each video are all up-beat and 'hip', which is why 'urban' settings and clothing's have been used throughout the video to create this representation of the 'hip hop/dance genre. A stereo-typical urban area has retro clothing and what is typically known as 'street style', which has been incorporated into both of the videos.   2) Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse:   3) What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance:

Advertisement analysis: Old Spice Freshest Places

This Old Spice advert has used the male actor featured in their TV advert. The man is shown with a beach on his body, which can relate to the 'freshness' in the name 'Freshest Places'. Typically the target audience f or Old Spice was a older and mature audience however, this advert has been created to appear more ap pealing to a younger audience in order to increase sales of the aftershave. The out door setting has been used, along with tiny figures, as a visual metaphor for how clean and fresh the Old Spice deodorant can make you smell, which encourages the attraction from the younger audience. The heavily edited advert links with the slogan that is featured on the right hand side of the page. A volcano is placed on top of the mans head, which may have been used to imply power and manly hood, inputted by the use of the spray. It may be used to represent the explosive and strong scent of the deodorant as it portrays the masculine element.  The model is portrayed

Preliminary Production Evaluation (Moving Image)

- Wear brown shoes after six:   Firstly, upon looking at the shot involving the brown shoes, I believe it accurately resembles the original video in terms of placement of the camera and the mise en scene used in it. The shot itself is a medium to close up shot and is taken statically with minimal movement in both. In our shot, we like the original have included a small part of the car in the background, aswell as a slightly angled section of the door covering the top of the shot. With this though, we found it in fact hindered the shot slightly in terms of lighting, because when taking our video the flash from the camera focused on and illuminated the door - leaving the rest of the shot to be too dark. Another small yet noticeable difference of the two shots, is that in the original you see the street lighting in the back whereas even though in ours it is visible that they are stepping onto tarmac, there shoes are covered in a wall of darkness - almost missing the original idea o