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Showing posts from January, 2018

Logo and Billboard Plan

Below we have my logo idea. It is good because it involves the brand's name, and so it is easily recognisable. The writing is big and bold, ho wever could become an issue as it isn't the most legible of fonts. After this we have the plan of my billboard advertisement. It is the quick drawing of the model position and pose, and the logo, to show me roughly how my finished poster will look, and help me to see any things I'd like to change. My third image is the same as the second, however it includes annotations and labels around the outside frame. I am fairly happy with my plan other then a few small changes, so therefore my notes aren't very detailed. 

Ownership and Regulation

What does regulation means? Regulation: The owners of newspapers sometimes influence the editorial stance of a newspaper. Newspapers will also try to influence how the public vote in elections., so it is always important that newspapers stick to a code of conduct or rules set out by independent organisations.  Britain’s most right-winged newspaper is voted The Daily Mail, and a total of 81% of the public considered the paper to be right-wing. The majority of people consider the Times to be either slightly right of centre or fairly right-wing, so therefore it is seen as the least right-wing of the right-wing papers. At the left end of the spectrum, the mirror comes second, after the Guardian, in Britain’s most left-wing newspapers, as slightly more considered the Guardian to be “left-wing”, at 16% compared to The Mirror’s 11%. Due to government control, the free press in the UK is very important. Certain stories may get to the public domain that wouldn't of been able to wi

Research- High Street Fashion brands

This Dorothy Perkins  poster is very simple but therefore makes the product being advertised seem more attractive. The plain background has been turned a dusty-pink shade because it is simple but will easily catch the attention of an audience as the poster itself stands out. On top of this, they have placed a plain white coat which in many cases wouldn't be very interesting or eye catching. Once the background of the poster has been spotted, the product will also be noticed, therefore increasing the popularity of the product. In any other back ground, it may not be as nice, however pink and white work well together to produce this attractive image. The name of the shop has been put in bold black letters, but aren't very big. The font Dorothy Perkins uses in their labels is featured as it is recognisable and related to that specific shop. The model herself is wearing quite natural makeup, and doesn't appear to be wearing other clothes under the coat. This could be show

Research marketing Fair Trade

 This is an advert for Ben and Jerry's ice cream. The image shows one of their popular ice cream tubs on the side, and a 'tropical forest' image pouring out. It is trying to show the product as fair trade as much as possible, because it has the image to show the ingredients are all freshly grown and the ice cream is produced fairly. It is particularly focused on the cocoa beans used in the ice cream, as they are the most common source through fair trade. Here we see the co-op using a poster to show the benefits of fair trade from the different products. For example, they are advertising ''cleaner water in Africa'' for only £3.99, and saying that along with this you get a ''free bottle of wine'', whereas what is actually being purchased by you is the wine, and the money goes towards cleaner water. Each photo shows the products being sold to the buyer and the products going to Africa, like how the banana being sold