Comparing Editors' Comments

The Guardian and The Daily Mail

Similarities

Both the Guardian and the Daily Mail are laid out fairly similarly, as they both have small mastheads and their column style is mainly text based and hardly features any pictures, if any. They probe to be authoritative and have a persuasive tone.
The opinions of the writers are clearly outlined in the subheading of each section of text, and each comment or story is based off current affairs.
Each paper usually has around 2-3 different comment articles.

Differences

Due to it being left-wing, the Guardian is much more politically-based and in comparison, the Daily Mail isn't as formal or as factual.
The main focus of the Guardian is on the main stereotypes, politics and terror attacks, where as the Daily Mail tends to talk more about celebrities, their views on issues around the world, or just their most recent big event.
Another big difference between the two newspapers is their vocabulary. The words they include in their texts, and the content of each, varies every time but always differs from the opposite paper.

Every newspaper will always attract similar audiences to the ones it has previously had. This is due to the fact that the people attracted to a newspaper have been for a certain reason, so they will always been drawn into them to buy or read them. They can already rely on the papers including stories of some value or interest to them, so they know to buy these certain ones to get what they are looking for.
For audiences' entertainment, the most obvious newspaper choice would be the Daily Mail, because it's stories are all more celebrity based. Their main focus, as an informal newspaper, is to spread the gossip and latest happenings in the celeb world, which many people enjoy reading.
On the opposite end, if the audience is reading a paper hoping to be educated on current affairs and culture, the more popular buy is definitely the Guardian newspaper.

Comments

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