Advertisement analysis: Old Spice Freshest Places

This Old Spice advert has used the male actor featured in their TV advert. The man is shown with a beach on his body, which can relate to the 'freshness' in the name 'Freshest Places'. Typically the target audience for Old Spice was a older and mature audience however, this advert has been created to appear more appealing to a younger audience in order to increase sales of the aftershave. The outdoor setting has been used, along with tiny figures, as a visual metaphor for how clean and fresh the Old Spice deodorant can make you smell, which encourages the attraction from the younger audience. The heavily edited advert links with the slogan that is featured on the right hand side of the page.

A volcano is placed on top of the mans head, which may have been used to imply power and manly hood, inputted by the use of the spray. It may be used to represent the explosive and strong scent of the deodorant as it portrays the masculine element. 
The model is portrayed to be appealing to the audience, and acts as a role model to the audience and is essentially the primary focus in this poster. He dominates the screen and addresses the masculinity element that this poster is aiming to reinforce. The model expresses a slight smile, which conveys a youthful attitude. This therefore relates to the intended audience to increase product sales. This advertisement appeals to men as it is addressing masculinity and playing on the portrayal of a strong and attractive male figure, shown in this sense to be a well-built, attractive man on a horse. This conveys a sense of desire for 'Old spice' in order to achieve similarities to this character. It is shown to suggest masculinity and strength, and follows as a re-occurring theme in the poster. An example of this is on the model's shoulder, with the shark-fishing on the side of the volcano, which promotes the idea of strength. Although the sand covers the majority of the males body, it curves around the upper chest to show muscles, therefore showing strength which overall attracts the product to a younger male audience.