Advertisement analysis: Old Spice Freshest Places

This Old Spice advert has used the male actor featured in their TV advert. The man is shown with a beach on his body, which can relate to the 'freshness' in the name 'Freshest Places'. Typically the target audience for Old Spice was a older and mature audience however, this advert has been created to appear more appealing to a younger audience in order to increase sales of the aftershave. The outdoor setting has been used, along with tiny figures, as a visual metaphor for how clean and fresh the Old Spice deodorant can make you smell, which encourages the attraction from the younger audience. The heavily edited advert links with the slogan that is featured on the right hand side of the page.

A volcano is placed on top of the mans head, which may have been used to imply power and manly hood, inputted by the use of the spray. It may be used to represent the explosive and strong scent of the deodorant as it portrays the masculine element.
The model is portrayed to be appealing to the audience, and acts as a role model to the audience and is essentially the primary focus in this poster. He dominates the screen and addresses the masculinity element that this poster is aiming to reinforce. The model expresses a slight smile, which conveys a youthful attitude. This therefore relates to the intended audience to increase product sales. This advertisement appeals to men as it is addressing masculinity and playing on the portrayal of a strong and attractive male figure, shown in this sense to be a well-built, attractive man on a horse. This conveys a sense of desire for 'Old spice' in order to achieve similarities to this character. It is shown to suggest masculinity and strength, and follows as a re-occurring theme in the poster. An example of this is on the model's shoulder, with the shark-fishing on the side of the volcano, which promotes the idea of strength. Although the sand covers the majority of the males body, it curves around the upper chest to show muscles, therefore showing strength which overall attracts the product to a younger male audience.

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Video Analysis: Burn the Witch- Radiohead

T he British children’s TV series the 'Trumptonshire Trilogy’ inspired the Burn the Witch music video by Radiohead. The video shoes an inspector being given a tour around a small town by the mayor. The town itself seems pretty normal, neat and well under-control, however it soon becomes clear this isn't the case as we are introduced to the local residents. From trying to drown one neighbour, to tying someone else up to a tree, the inspector, and equally the audience, are quickly aware not everything is as perfect as it seems, and that the town's residents are actually violent and dangerous on a day to day basis. We see the end of the video showing the inspector being tricked into a large wooden cage-type figure, which has been similarly seen in the 1973 British horror film 'The Wicker Man'. Once locked inside its 'stomach', it is then set alight by the town's people, from which we assume the inspector is left to die, but are shown otherwise as he is see...

History of Dance Music

Intro to Dance Music : Dance music is music composed specifically to accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement., and has a clear beat to which the audience usually 'move along' to. It originates from Traditional African Music, and was then developed through the Caribbean, into the USA merging into Disco. Disco Music: Disco music is a style of music which emerged in the early 1970's. It came from America's urban nightlife scene, originally formed in housed parties and discothèques. The peak of disco music's popularity was between the years of the mid 1970's to the early 1980's and features reverbed vocals due to this. The rhythm follows a strong 4/4 structure, and consists of a fast tempo and luscious orchestra arrangements. A guitar often drives the song's energy, and will most commonly be with syncopated bass lines. Another feature of Disco music is the escapist lyrics about love and d...

Research: Dance Music Videos

1) What makes all of these music videos from the dance music genre? The music's featured on each video are all up-beat and 'hip', which is why 'urban' settings and clothing's have been used throughout the video to create this representation of the 'hip hop/dance genre. A stereo-typical urban area has retro clothing and what is typically known as 'street style', which has been incorporated into both of the videos. 2) Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse: 3) What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance:

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