Preliminary Production Evaluation (Moving Image)

- Wear brown shoes after six:

 Firstly, upon looking at the shot involving the brown shoes, I believe it accurately resembles the original video in terms of placement of the camera and the mise en scene used in it. The shot itself is a medium to close up shot and is taken statically with minimal movement in both. In our shot, we like the original have included a small part of the car in the background, aswell as a slightly angled section of the door covering the top of the shot. With this though, we found it in fact hindered the shot slightly in terms of lighting, because when taking our video the flash from the camera focused on and illuminated the door - leaving the rest of the shot to be too dark. Another small yet noticeable difference of the two shots, is that in the original you see the street lighting in the back whereas even though in ours it is visible that they are stepping onto tarmac, there shoes are covered in a wall of darkness - almost missing the original idea of stepping out onto a street at night.  To account for the lighting problems, we used a subtle effect in editing in order to brighten the video slightly and replicate the original more. Finally, we can tell the mise en scene of the shot is also very accurate in all aspects. The shoes share the same pattern in both videos, and the theme of ankles being shown is also accurate to the original.
- Wear a hat indoors:
- Wear a short skirt after 40:
- Wear a short skirt if you're a man:
- Try too hard:
- Don't try at all:

The original clip from the 'H&M close the loop' advert shows a young child, sat in a hallway  wearing headwear and attempting to put on shoes. The shot suggests that the child is trying to tie their laces, or could be trying to learn to ride a bike, however the dressing gown indicates it isn't very likely that they've been outside on a bike. "Don't try at all" is heard on the voice over, which implies the child has given up whatever they were attempting to do, and contrasts to the previous statement heard over the last clip. Despite the camera being at a low position, the shot would actually be a 'full body shot' because the small child is sat on the floor, and the camera is filming it from a straight angle rather than looking up or down on the actor. 
In our clip, we have used a child, also sitting in a hallway, and attempting to put on their shoes too. The headwear doesn't match, but we have used the fact the child may be attempting to put on shoes and shown this in our own footage instead of the bike riding. The child is wearing a dressing gown as well, and shows a familiar 'tired' look to the one featured in the other advert. To match the original clip as much as possible, the shot we have filmed has been done at a similar position and angle to the camera in the actual advert. An issue with the our clip, that does differentiate our video to the official video, is that our 'don't try at all' clip is filmed portrait, whereas in the actual advert it is filmed landscape so they aren't very similar to look at in that sense.
- Dress like a man:

Now, we look at the shot narrated with "dress like a man", which features two clips of a woman walking across a street, aswell as a moving shot of her turning. Starting with the location, which is arguably the most prominent part of the shot, we see the two are reasonably similar. In the original she is crossing a large main road at a cross point, which we have recreated though obviously the area lacking is the fact the road is not visible in the background which in the original shot is almost highlighting a form or freedom and bravery to not care how people see you. Looking further back we see a collection of trees which in ours do appear in the back in a similar way. Unfortunately, with ours the clothing is slightly different in terms of colour, though the principle still applies as it is a male coloured jacket with black jeans.