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Research- High Street Fashion brands


This Dorothy Perkins  poster is very simple but therefore makes the product being advertised seem more attractive. The plain background has been turned a dusty-pink shade because it is simple but will easily catch the attention of an audience as the poster itself stands out. On top of this, they have placed a plain white coat which in many cases wouldn't be very interesting or eye catching. Once the background of the poster has been spotted, the product will also be noticed, therefore increasing the popularity of the product. In any other back ground, it may not be as nice, however pink and white work well together to produce this attractive image. The name of the shop has been put in bold black letters, but aren't very big. The font Dorothy Perkins uses in their labels is featured as it is recognisable and related to that specific shop. The model herself is wearing quite natural makeup, and doesn't appear to be wearing other clothes under the coat. This could be showing purity and cleanness, which would relate to the coat. Although it is clear she is posing, her look is natural and the way her hair tucks into her coat makes it look as thought she has put the coat on and doesn't care too much about her appearance if she was to go out.




The poster above is for the shop H&M, and shows a small-figure model posing against a white background. This colour of background is a popular choice and whilst it can be to show purity, it can also be seen as quite plain and boring. To prevent this as much as possible, H&M have gone for a different approach where they have made it look like the background it actually a sheet or cloth behind the model, that is kind of folded and bunched together in some places. Black shoes and trousers are worn because whilst they will be a H&M product, they most likely aren't the main item being advertised so they are used to still be acknowledges, just not be the first thing noticed. On the other hand, the top is a brown/beige colour which stands out against the black clothes and the white background. The oversized-brown belt emphasises the models small waist, which is a clever trick used by companies in order to influence women to think if they buy these products they can look like the model, which for many people doesn't happen, yet the products are still purchased. She is also wearing nudes and natural makeup, because it goes with the clothing and makes the outfit more pure like the background. The red H&M logo is placed in the bottom right corner in bold but fairly averaged sized letters, and is in the bright red shade that it is always in because it is more noticeable and stands out the most, particularly on this poster as it is the only bright and red coloured feature.







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