Advertisement Comparisons

Gucci Bamboo:

This advert is for a female Gucci perfume called Bamboo. It shows model Gal Gadot wearing a revealing silver dress, matched with silver jewellery and quite natural make up.

The dress is a low-cut one, which shows all of her back, as it makes her look quite vulnerable and 'attractive' to both the female and male eye. It has been used to represent Gadot as an idol for women, as she is young and admirable, so it is hoped that with her presence in the advert, women will see her as someone they might aspire to be and go and buy the perfume.
The silver jewellery and natural make up have been used to imply her worth, as silver is expensive and 'rich'. Along with this, the perfume bottle is also silver which relates to the idea of richness and expensive buys, just like the perfume, dress and jewellery.

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